Since 2003, I-CON has successfully connected more than 1000 talented junior players Spain and Japan with college coaches and top colleges in the US. Founded by the ex-pro players Marc Becker and Alexandra Costa and in partnership with Rafa Nadal Foundation, I-CON is the premier tennis placement solution for students who aim to combine higher education in the US with college tennis. In 2023, I-CON joined Keystone Sports as a strong contribution to Keystone Sports Spain but also created Keystone Sports Japan, which allows Keystone Sports to also assist athletes in Asia with dreams of obtaining tennis scholarships and become student athletes in the US.