New Partnership Between Keystone Sports and Capelli Sport
A strategic collaboration to expand opportunities for young talent at soccer events
Keystone Sports, Europe’s leading college sports recruiting service, and Capelli Sport, a global sportswear and equipment brand, have entered a strategic partnership to support premier youth soccer events across Europe.
This collaboration will expand opportunities for athletes aspiring to combine sports and academics at universities in the United States and Canada.
Capelli Sport will provide match and training kits as well as support the overall organization of the events. Together, the two companies will give players the chance to present themselves to U.S. college coaches and earn soccer scholarships.
Identifying Talent at Scouting Days
The partnership launched with Scouting Days, an exclusive event designed to identify players with the potential to earn soccer scholarships in the United States. Participants will also have the chance to secure a wildcard entry to the upcoming College Soccer Showcase.
Scouting Days are hosted in several cities across Germany throughout October 2025.
Connecting Players with U.S. Coaches at the College Soccer Showcase
The Keystone Sports College Soccer Showcase will take place on December 8–9, 2025, in Ratingen, Germany. Over the two-day event, players will take part in showcase matches in front of U.S. college coaches who are actively recruiting for their programs. Athletes will also attend informational sessions on the recruitment process and college life in the United States.
Every year, players at the College Soccer Showcase connect directly with U.S. coaches, with many earning scholarships during the event itself.
Janis Deeken, Director Events Europe at Capelli Sport, shared, “Capelli Sport has its origins in New York – and we live up to this international standard in Europe as well. From the very beginning, it has been our shared ambition to have more than just a traditional supplier relationship with Keystone Sports. With the College Soccer Showcase, we are now sending a clear signal: we are bringing our expertise and our strong network in American youth soccer to bear and combining it with innovative eventization in Europe. This creates an event format that emotionally charges brands, opens up opportunities for young athletes, and clearly differentiates us from the competition. That’s why I’m all the more pleased to accompany and consistently develop this partnership not only on the product side, but also at the event level.”
Expanding Opportunities for Athletes to Showcase their Talent
With this collaboration, Keystone Sports and Capelli Sport strengthen their commitment to helping the next generation of athletes connect with life-changing opportunities in the U.S. college system.
Stefan Krämer, Head of Events at Keystone Sports Germany, said, “With the strategic event partnership with Capelli Sport, we are consistently developing our events, which have been established for over 15 years, and setting new standards. Together, we are promoting the unparalleled opportunity to combine athletic prospects with academic careers at universities in the US and Canada. Our events offer a unique platform where young talents can showcase their skills and network and exchange ideas with like-minded people.
The collaboration with Capelli Sport underscores our shared vision of promoting young athletes beyond national borders and opening up sustainable athletic, personal, and academic development opportunities.”
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About the author
Lorena Montañés
Lorena Montañés, SEO Specialist at Keystone Sports, pursued her career in the U.S., playing DI soccer at California State University, Fresno. There, she earned degrees in Mass Communication & Journalism and Psychology. She later completed an MBA in Business Analytics while coaching at a Division II university. Now, she aims to empower other student-athletes to achieve their dreams and have a life-changing experience.
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