Keystone Sports Join Forces with Holly Cram and Aspire USA
A strategic merger combining personalized service with Europe's largest recruitment network
September 16, 2025 – Keystone Sports is proud to announce a new merger of college placement expertise: Keystone Sports and Aspire USA. Effective September 16th, Aspire USA and its founder Holly Cram become part of the Keystone Sports brand. This collaboration expands Keystone Sports’ reach while maintaining Aspire USA’s signature personalized approach to student-athlete placement.
Strong Athletic Foundation With Recruitment Expertise
Aspire USA was founded by former UK field hockey player Holly Cram. As a former All-American student-athlete herself who studied and played for the University of Richmond, and coached in the collegiate system, Holly brings a firsthand understanding of the recruitment process and sports scholarships in the US.
Since its founding in 2017, Holly and Aspire USA have successfully raised $40,405,000 in scholarships, with an impressive track record of Ivy League placements. More than half of Aspire USA’s placements (53%) have been at top 50 universities. The company has concentrated primarily on the UK market and has earned a particularly strong reputation in field hockey, lacrosse, and rugby placements.
Expanding Access to European Talent
Keystone Sports brings significant expertise to the merger. As a powerhouse of 8 strong college placement agencies, Keystone Sports has placed over 15,000 international student-athletes in the U.S. and Canada, while securing more than $911 million in scholarships. With over 100 employees across 11 countries, Keystone Sports maintains relationships with U.S universities and colleges across all college sports divisions.
Kim Moe Krohn, VP at Keystone Sports, said, “Holly is a big signing for Keystone Sports, and I’m delighted to welcome her and Aspire USA student-athletes into our community. Holly’s unique insights, especially her experience guiding student-athletes into Ivy League programs, bring real value to our network. This merger also reflects the hard work of several team members who made it possible, and I want to thank everyone involved. Together, we’re expanding opportunities for athletes across Europe while keeping the personalized approach that families value most. For Aspire USA athletes, we’re excited to connect you with the community and opportunities we’ve been building for many years. We want you to benefit from those as we assist you throughout your college journey.”
Broader Reach While Maintaining a Personal Touch
By joining forces, Keystone Sports and Aspire USA give student-athletes access to a bigger network of U.S. college programs and coaches. This expanded reach, combined with the organizations’ resources and guidance, provides more opportunities for players to showcase their talents while receiving personal support.
Holly Cram, founder of Aspire USA, shared, “Merging Aspire with Keystone was a no-brainer. This next step in Aspire USA’s evolution allows us to maintain our small agency ethos whilst being able to utilise world class resources, platforms and a team of experts at every stage at Keystone. Given the competitive nature of the scholarship landscape in the US, I believe this give our current and future clients the edge and allows me to do what I do best, placing student-athletes on top scholarships. I’m genuinely thrilled and for this opportunity and would like to thank Keystone for their trust in Aspire, I’m excited for what the future will bring.”
By uniting Aspire USA with Keystone Sports’ global reach and resources, the collaboration ensures that each student-athlete receives tailored support, access to a wider range of collegiate programs, and expert guidance throughout the process. Together, they are setting a new standard for international sports recruitment.
Aspire USA
Founded in 2017, Aspire USA specializes in placing international student-athletes from the UK at U.S. colleges and universities, with particular expertise in field hockey, lacrosse and rugby. The company has raised over $40 million in scholarships. Aspire USA focuses on finding the right academic and athletic fit for each student-athlete and on building long-term relationships with families and coaches.
Keystone Sports
Keystone Sports is Europe’s leading college sport placement company, with a network spanning multiple countries and sports. The company has placed over 15,000 student-athletes and secured more than $911 million in scholarships for international students pursuing collegiate athletics in the U.S and Canada.
Share this article:
About the author
Paulina Romo
Paulina Romo, SEO Manager at Keystone Sports, holds a Master’s degree in Business Administration and has a background in equestrian sports, specializing in dressage. Shaped by international experience gained from work and studies in Sweden, South Korea, Germany, and Spain, Paulina brings a diverse blend of marketing skills and perspectives to her role.
More related articles
Two new leading agencies joining Keystone-Sports
Two new agencies, I-CON Sports and Future Elite Sports, join Keystone Sports – Europe’s leading student-athlete recruitment brand.
CSUSA enrolls 392 new student-athletes at US colleges in 2022
CSUSA’s Class of 2022 consists of 392 new student-athletes, enrolled at college and ready to study and play college sports. Find all the info here!
Keystone Sports scores big: unveiling the class of 2023
Join us in celebrating the achievements of 1224 student-athletes who dared to dream big and are now competing in college sports while studying for their university degree.
