Two new leading agencies joining Keystone-Sports

Keystone Sports expanding its student-athlete recruiting services with I-CON Sports and Future Elite Sports.

Two new agencies, I-CON Sports and Future Elite Sports, join Keystone Sports - Europe's leading student-athlete recruitment brand.

Keystone Sports, the sport recruiting division of Keystone Education Group (Keystone) are excited to announce the new, great additions to the Keystone Sports brand: the two European-based student athlete placement companies I-Con Sports (Spain & Japan) and Future Elite Sports (UK). 

I-Con Sports and Future Elite Sports have extensive experience in Soccer, Rugby and Tennis scholarships. Together, the agencies have sent more than 3,000 international students to the United States and United Kingdom and securing over 60 million USD in scholarships. 

CEO of Keystone Education Group, Fredrik Högemark, said: “Through Keystone Sports, we have helped over 10,000 students in Europe pursue their academic and athletic dreams in North America. 

There is a strong desire for student athletes to study and train in the US and Canada, thanks to the amazing sports culture, facilities, and funding available alongside excellent higher education. 

“With I-Con Sports and Future Elite Sports, we will help a wider network of students in Spain and the UK accomplish their higher education and competitive sporting goals. We will also be able to expand our placement offerings in the UK, creating opportunities to play sports while pursuing higher education at the same time. 

I-Con Sports CEO and founder, Marc Becker said: “By joining Keystone, I-Con Sports is taking one step further in strengthening its ties with college sports in the US and enhancing its services towards student-athletes.

I-CON Sports joins Keystone Sports

I-Con Sports is well-known for its “Study and Play”, a program supporting students during their studies and providing financial aid. The program is developed in partnership with the Rafa Nadal Foundation and Carlos Costa, former top 10 ATP tennis player, and current Rafa Nadal manager. 

With Future Elite Sports joining, Keystone Sports will now also be able to offer students the ability to seek higher education while playing soccer and rugby in the United Kingdom, in addition to its US sport placement services. 

Future Elite Sports founder, Greg Josling said: “With many of the best student-athlete agencies from across the globe now joining forces as part of Keystone, our student athletes will have direct access to college coaches from every college in America, to showcase events across Europe, and to collaborative college tours and experiences. 

The deal comes after a time of great expansion for Keystone Sports, which includes the earlier acquisitions of several leading European student placement agencies including CSUSA, Sport-Scholarships, AGM Sports and uniexperts

In early April this year, Keystone also announced the acquisition of studddy, a German domestic student search platform, which adds to the company’s expansion of its global student search and recruitment operations. 

About Keystone Sports 

Keystone Sports is the college sport recruiting division of Keystone Education Group. We help   international student athletes to connect with colleges and obtain sports scholarships in the US. With 85 employees in 11 countries, and most of the staff being former student athletes, Keystone Sports are experts in college sports such as soccer, tennis, golf, track & field, swimming, basketball, and 15 additional sports.  

Since 1998, our agencies, AGM (Spain), CMAS (Mexico), Sport-Scholarships and uniexperts (Germany), Tennis Smart (UK) and CSUSA (UK/Scandinavia), have sent more than 10,500 international student-athletes to 820 Colleges in the US and Canada, securing over 600 million USD worth of university scholarships in the US. 

About I-Con Sports 

I-Con Sports, based in Barcelona, assists students who want to pursue both athletics and higher education in the United States. This leading tennis recruiting company, established in 2004 by Marc Becker and his partner Alexandra Costa, has helped more than 1,200 student-athletes from over 50 countries to study in the US and acquired over 60 million USD in scholarships. 

About Future Elite Sports 

Future Elite Sports, based in the United Kingdom, was founded in 2013 with the goal of providing opportunities in sports to talented, young athletes. Over the past few years, Future Elite Sports has helped more than 1,500 students to obtain sports scholarships and academic scholarships in the UK. The agency prides itself on making its clients as recruitable as possible through focusing on 3 key recruitment metrics; athleticism, academics & ability.

Share this article:


About the author

Oriol Peiris Portabella

Oriol Peiris, the Keystone Sports Marketing Manager, leverages his background as a former Spanish soccer player who competed at high levels in Spain and the UK. He studied at Stanford University and the University of VIC. With expertise in both sports and academia, Oriol drives innovative marketing strategies in the sports industry.

More related articles
Athletic development expert coaching female soccer students
Corporate News

Groundbreaking Launch of Keystone Sports Performance Program

Embark on a transformative journey with the Keystone Sports Performance Program, crafted by the sports performance experts Clive Brewer and Dr. Darren Treasure. This revolutionary program integrates elite athletic and mental training, empowering student-athletes for collegiate success.

Read More

Keystone Sports

About us

Sport scholarships


Pursue Podcast